NEW YORK, NEW YORK — It’s important to have those evergreen sharable stories in your back pocket for slow news days.  We sat down with a local beverage media publisher to discuss their go-to.

 

“Every year or so we publish the same story,” they told us. “Which inevitably ends with everyone on Facebook sharing the link and saying something like ‘I’m going to live forever’ or some shit like that. Really helps us get through the slow times.”

 

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