MILAN, ITALY — The Branca house, makers of the nearly eponymous bitter liqueur Fernet Branca, has announced a bitters substitute for those looking to cut down on their bitters while bringing that menthol, eucalyptus flavor to their drinks.


“We’re seeing a move away from the severe, and a shift into the approachable across the board,” the leader of R&D at the distillery said in the press release. “This product will leave you saying I CAN’T BELIEVE IT’S NOT BITTERS!”


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